It’s easier than ever for visitors and locals alike to experience the Treasure Coast Wine & Ale Trail, thanks to a brand-new digital version of the popular program. The launch is strategically timed ahead of American Craft Beer Week, celebrated May 16-22, 2022.
Starting today, participants can sign up to receive the free digital pass directly to their mobile devices—no app store downloads or printed trail maps needed. Users can “check-in” at partner locations as they sip their way along the trail to win exclusive prizes, including glass pint glasses and silicone Silipint cups.
Additional features include a text-to-sign-up option, access to business information, and map integration, creating a seamless mobile experience. The new digital pass was developed in partnership with Bandwango, a leading destination experience technology company.
Treasure Coast Wine and Ale Trail Digital Pass
The Treasure Coast Wine & Ale Trail was created in 2017 as an organized and collaborative partnership between the tourism marketing offices of St. Lucie, Indian River, and Martin County to promote the region’s dynamic craft beer and wine scene and attract visitors to Florida’s Treasure Coast.
The program has continued expanding over the years and now includes nine breweries, one winery, one cidery, and one meadery. Once a year, the participants converge during the Treasure Coast Wine & Ale Trail Festival, a ticketed event that includes unlimited tastings, live music, food trucks, craft vendors, and more.
“We are all extremely excited to introduce the new digital version of the Treasure Coast Wine & Ale Trail, which feels like a natural progression as the program continues to grow and evolve,” says Ian Centrone, Tourism Program Manager for Martin County. “Our mobile-first approach will help participants get the most out of their experience while discovering some remarkable hidden gems along Florida’s Treasure Coast.”
SIGN UP FOR THE DIGITAL PASS HERE: https://bit.ly/getTCWaAT
LEARN MORE ABOUT THE TREASURE COAST WINE & ALE TRAIL HERE: bit.ly/TCWaAT
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